Company History: How Our Story Began
Urban Painting Company was founded by Monica Madera, a seasoned professional with nearly two decades of experience in the painting industry. After working for years in a male-dominated field, Monica wanted to build a company that reflected her values: professionalism, integrity, and a relentless dedication to quality.
In 2023, she launched Urban Painting Company as a women-owned, locally operated business serving the Salt Lake Valley and surrounding Wasatch Front communities. Monica’s vision was to create a painting company that went beyond just applying paint—to one that elevated the customer experience, specialized in unique finishes, and delivered results clients could be proud of.
OUR MISSION
More Than Just Paint on Walls
Our mission is simple yet powerful: to provide exceptional painting services with integrity, professionalism, and artistry. We believe every project is an opportunity to transform a space, protect a property, and give clients peace of mind. From residential interiors to commercial exteriors, we strive to make the process as stress-free and rewarding as possible. Our mission is not only to deliver high-quality finishes but also to build long-lasting relationships based on trust and respect.
OUR VISION
Shaping the Future of Painting in Utah
Our vision is to set a new standard for painting companies in Salt Lake City and beyond. We want to be recognized not only for the beauty of our work but also for the integrity of our process. Urban Painting Company is committed to being the painting contractor of choice for homeowners and businesses seeking both quality and care. We see ourselves as more than painters—we’re artisans, problem-solvers, and trusted partners in maintaining and enhancing the places people love most.
Our Core Values
Our company is built on values that guide everything we do—from the way we treat our clients to the standards we uphold on every job site. These values influence every decision we make, every interaction we have, and every project we complete. They remind us that our work is about more than just applying paint—it’s about earning trust, building lasting relationships, and delivering results that truly make a difference for homeowners and businesses across the Salt Lake Valley. By staying true to our core principles, we ensure consistency, professionalism, and a customer experience that exceeds expectations.
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Integrity
We believe in honesty, transparency, and doing what’s right, even when no one is watching.
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Excellence
From surface prep to final walkthrough, we hold ourselves to the highest standards of craftsmanship.
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Customer-Centered Service
Our clients are the heart of our business. We listen, communicate, and deliver what matters most to them.
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Artistry
We embrace both traditional techniques and specialty finishes like Venetian plaster to provide unique, customized results.
WHY CHOOSE US Raising the Standard for Painting Services in Salt Lake City
Urban Painting Company isn’t just another contractor—we’re a team that cares deeply about craftsmanship, customer experience, and lasting results. As a women-owned business with 17+ years of experience, we’ve built our reputation on professionalism, integrity, and artistry.
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Women-owned & locally operated
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17+ years of professional painting expertise
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Transparent line-item proposals & clear timelines
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Specialties in Venetian plaster & decorative finishes
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Daily updates & spotless worksites
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3-year exterior & 1-year interior warranties
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Fully licensed, insured, & Google Guaranteed
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Proud members of PCA, HBA, and PWB
FAQ's: Frequently Asked Questions About Urban Painting Company
Have more questions not covered here? Reach out and send us a message!
